Live-stream shopping requires quick execution from brands and streamers. Qu’est-ce que le Live Stream Shopping ? Ces vingt minutes de direct ont été l’occasion pour l’équipe du magasin de présenter sa sélection personnelle de produits et les promotions en cours pour le Black Friday. Résumés de matchs et buts. There are many advantages to live streaming for brands and businesses, but, just like any other content type, there are some disadvantages. En effet, il a fait son apparition auprès du public chinois en 2013. Facebook is developing native livestream shopping tools, with one headline announcing that “ Facebook Live is the new QVC.” Walmart recently began partnering with TikTok to offer its … They may also try to come up with ways to get the audience involved, as in Adidas’ live stream, which featured an artist that worked off the viewers’ requests (although this increases the complexity of the content, as well as the risk that something could go wrong): What you see in a live stream shopping session is just the tip of the iceberg. It’s as close to seeing and buying something in person as you can get without traveling to the store and handling the item yourself. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2021 Single Grain. Al hacer clic a continuación, aceptas que podemos procesar tu información de acuerdo con estos términos. LANGUAGE. Click here to read more about livestreaming’s impact on the e-commerce industry. And when you’re ready to purchase, just click the embedded link in the video and consider yourself checked out. Ce live, qui représente une version digitale et augmentée du télé-achat, encourage la conversation et l’échange, grâce à des fonctions chat et commentaires. Décryptage. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. The Smart Shopping blog will use the information you provide on this form only on the purpose to send you its « Smart Shopping » newsletter. I consent to receive a confirmation and occasional e-mail Buyers have direct access to a sales associate to learn more about pricing, material, shipping dates, sizing and product functionality. Live stream shopping looks a lot like the home shopping channels here in the United States, in that viewers can tune into these channels, see what’s for sale and purchase immediately. By clicking below, you agree that we may process your information in accordance with these terms. Live stream viewers are traditionally men, but women are leading the charge with live stream shopping, making up more than 80% of viewership. On Air Items. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. On Livestream We use cookies to give you the best experience possible. Fermetures d’enseignes et coronavirus : comment les marques communiquent-elles . Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Program Guide ... Watch Us Live. Available on Apple and Android Devices!. Amazon launched its livestreaming shopping platform, Amazon Live, last year and Facebook and Instagram are reportedly piloting their own versions of the service as well. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. ), The Agency Accelerator: Start Your Own Agency, Choose the Right Digital Marketing Agency. It’s like video shopping for the space age. By continuing to browse the site, you are agreeing to our use of cookies. Oui I consent to receive email messages from Single Grain. Watch Gem Shopping Network's Gem Shopping on Livestream.com. Live shopping can be anything from a fashion show to celebrities reviewing their favorite product, which encourages viewers to purchase the same item in real time: This trend is experiencing explosive growth in the Chinese market with a projected value of $15.9 billion by 2020, up from just $1.8 billion in 2015. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. On Air Products. But in order to start live streaming on Taobao, you need to earn at least 40,000 fans and have a steady history of business. Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. Key takeaways: Livestream shopping generated $4.4 billion in Chinese sales in 2018 as customers took to products they could inspect live and in 3D. Les replays des rendez-vous du Smart Shopping, centre commercial Carrefour d’Orange Le Coudoulet, Centre commercial Carrefour Orange Le Coudoulet, La Fnac de Douai, ou comment réussir une inauguration d’envergure. Thank you and enjoy the show! The upgraded home shopping trend is most certainly catching on in the United States, but it’s likely to take a form all of its own. Elles ont permis de toucher près de 12 000 personnes, ont créé plus de 800 interactions, généré de nombreuses ventes, et même encouragé certains clients à se déplacer en boutique pour découvrir l’offre dans sa globalité. If you find something you like, you take advantage of the “see now, buy now” mentality that’s made this practice so successful. FRANÇAIS. Du côté de l’Occident, c’est la situation sanitaire qui lui a donné un coup d’accélérateur. Ils sont de véritables influenceurs locaux ! Live stream shopping is a new and fun way to buy products. There’s also the two-way conversation that shopping via television or a traditional e-commerce website can’t accommodate. Even in the United States, where the shopping aspect of live streaming is just starting to catch on, buyers are able to find their own stars. Streams.live is easy to start and easy to install. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions. Grâce à ces moments en ligne, ils bénéficient d’une expérience qui va plus loin que la simple navigation sur une plateforme e-commerce. They’re not just comfortable using it; they see it as part of their daily lives, rather than something new and cutting edge. Bring on the #entertainmerce! 52k Followers. There’s also competition to consider, which forces sellers to place a heavier focus on selling something unique or making themselves memorable. However, interest in livestream shopping and its potential is growing fast elsewhere. Live stream shopping levels up the concept of influencer marketing, in that the hosts are a mix of celebrities, models, micro influencers and major companies that want to promote their products (or someone else’s products). SEND US FEEDBACK . Walmart is bringing livestream shopping to TikTok on Friday Published Thu, Dec 17 2020 11:18 AM EST Updated Thu, Dec 17 2020 2:14 PM EST Jessica Bursztynsky @jbursz How to Leverage Facebook Live as a Marketing Tool, How to Use Live Video (Facebook & Instagram) to Grow Your Business, How to Make Your Live Video a Guaranteed Success, The Power of Social Shopping on Instagram (and How to Sell More in 2019), “Similar Audiences” Available for Google Search and Shopping, The Ultimate Guide to Restructuring Your Google Shopping Campaign, 17 Actionable Marketing Strategies You Can Borrow from E-commerce, Top 10 Mobile Optimization Best Practices For E-commerce Sites, How to Use Content to Boost Your E-Commerce Sales, 17 Engaging Video Content Types that People Love to Watch, 31 Best Digital Marketing Campaigns You Can Swipe, 18 Reasons Why Your Instagram Posts Fail (And What to Do About It), 10 Effective SEO Techniques to Drive Organic Traffic in 2021, 20 Pre-Production Tips to Create Successful Video Content in 2021, 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021, 30 Social Media Prompts to Get the Conversation Started, How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up, Beginners Guide to Using Facebook Video Chat, 42 Digital Marketing Trends You Can’t Ignore in 2021, How to Uncover Your Competitors’ Content Strategy, How to Get Started With Paid Performance Marketing, 14 Ways to Improve Customer Loyalty During COVID-19, Now that You’ve Hired a Video Production Company, Here’s What to Expect, How to Set Up Google AdWords Ads in Google Maps, Your E-commerce Sales Chore Chart for a Profitable 2021, Beginner’s Guide to Amazon PPC Ad Campaigns, Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From, SaaS Email Marketing: 12 Best Strategies to Follow, How to Analyze Your Email Campaign Performance and Optimize It, Why Your Start-up Business Needs a T-shaped Marketer, How to Create a Promotional Plan for Your Business (with Template! "Live Stream Shopping" or "Live Video Shopping" lets you engage with your buyers live through Online Video Streaming. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. Le livestream shopping en direction de l'Occident Certains commerçants occidentaux ont recours à l’application de livestream shopping “Shopshops” pour cibler les clients chinois. That’s why many brands try to partner with influencers who have already perfected their systems, rather than go it alone. 53k Followers. In some cases, it offers a pseudo “in-store” shopping experience without the travel costs or time investment. Though live stream shopping is very “in the moment,” there’s a lot of behind-the-scenes preparation that goes into every session. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. Pour vous abonner à la newsletter du Smart Shopping, veuillez remplir les champs ci-dessous. This site uses cookies. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. Remember, this is the generation that’s grown up using social media and other modern technology. Online Shopping for Canadians, Today's Showstopper™ Deals. It’s this immediacy of interactions and the creation of deeper connections between shoppers and brands that’s fueling the rapid takeover of live streaming — so much so that the industry is expected to increase by $3 billion in 2019 alone. It allowed users to buy products on Amazon that were reviewed during their live show. Program Guide. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). “Attention shoppers: there’s a sale happening right now — on your phone.”. Fondée par Liyia Wu en 2016, Shopshops guide les acheteurs chinois à travers les … Some merchants will even offer a discount if you buy during a specific time, hoping to spur a bump in sales. There’s no video editing or Photoshopping, so buyers can trust that they’re seeing exactly what they’ll get. Users who tune in to shopping sessions can leave comments or ask questions, much like on Facebook Live videos. 817k Followers. » Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite. In other words: entertainmerce. I consent to receive a confirmation and occasional e-mail updates. Inscription NL Live events are recorded to drive engagement and sales later on as well. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55 rmb and sold for 30,260 rmb — on these platforms can either broadcast their own live videos on their accounts or work with influencer marketers to promote and sell their products: For the buyer, live shopping is fairly simple. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite, already evolving from a billion-dollar! Their revenues online click the embedded link in the United States have already perfected their systems, rather than it... A fresh perspective that will challenge our readers to become better marketers on Apple and Android!... 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