What do you like about how you do it now? And if people are saying that value for money is great? Let your customers take some time with your product and get to know it a bit better before judging it against your competitors. That’s why it’s imperative that you increase your exposure hours with customers—time spent seeing, hearing, and talking with them. It’s that simple. Twenty Questions to Ask Your Customers. Kirk that said, “Risk is our business.” And he was right. Here you might find that the product isn’t as intuitive as you thought and this can be new user repellant if they get frustrated. Scale human insights across all your teams, Get feedback on any experience with custom test creation, Get quick answers to critical product development questions, Get fast feedback on marketing campaigns, messages, and creatives, Share key insights across your organization, Join our weekly demo and learn how human insight drives better experiences. Ask too few questions and your prospect will view you as just paying lip service to them. Your customers know better than anyone how useful your product is. Is it great online reputation? But do you really know what problem is being solved here? This question helps you focus in on marketing channels that bring in the most customers. If you have an example from a past job, share it in your … If no one is using one of your core features, then that should raise a red flag! A great way to uncover product insight is to determine which is better (or more viable) through a test that compares two different options. A) Very disappointed. A much more effective approach is to ask questions that draw your prospect out. B) Somewhat disappointed. Playlists. 5 Excellent Questions Product Managers Should Ask Customers (Updated with 5 More) Updated as of November 24th, 2019. Ensuring that the product your designing from visual design, user flows, navigation, copy, and more are all tightly connected pieces of the overall customer experience. Improving your customer’s satisfaction means knowing what customers want from your business. 15. Product Questions to Ask Throughout Your Product Development Life Cycle Customer feedback questions to ask on a web page. Asking this is a great way to find potential new users for your product—maybe even a whole group of people you had never even considered as being your audience. What features do they find irreplaceable? Your product really isn’t that useful. How much value are your customers extracting from your product or service? Before you launch any survey, you need to have a purpose. If it’s positive, then you have a huge group of people doing your promoting for you. Asking this question could unearth aspects of your product that need a bit of fixing up. This question lets you know which parts of your product are the most valuable to your clients. Plus, it can help you with the creation and design of what you’re making—so companies really shouldn’t forget the importance of product research. Your customers know better than anyone how useful your product is. Save this question for the end of your survey. Asking for permission at the end of a service call or chat if the customer would be willing to answer a few questions can be … Would something like _____ make your life easier? Maybe a small feature, one you perhaps added as an afterthought, is what’s keeping people with you. Here are 50+ example questions to ask when conducting a focus group: Introductory Questions. While it’s useful to find out what your customers enjoy about your product, some of the most important information you can gather is what customers dislike. You just need to ask the right product questions throughout the development cycle to better understand their needs. Often working across multiple teams, they’re constantly meeting with engineers and designers—leaving less than the ideal amount of time to talk with actual users. (open-text) 8. Copy and paste these questions into your next typeform to get the best answers. And finding new people to sell your product to can be difficult, so why not get your existing customers to help you out? Often during this phase, you’ll have two (or more) working concepts that your users could test. In this stage of development, you’re looking to better understand your customers. If you need to pivot, then you won’t have wasted time and engineering resources in the development process. And at what cost are they no longer willing to pay? So plan ahead, find out the key pieces of information you want from your customers, and craft your survey around that plan. These questions are usually open-ended questions aimed at setting the tone for the focus group. So they’re always useful. How much would you pay for something that _____? Deep dives spanning the customer lifecycle. In general, you want a web page to be attractive, intuitive, and helpful for customers. Running a survey before launching a product means you get to see what people really want and need. Product/Service Questions to Ask. If you want quick data that is easy to analyze, consider asking simple ‘Yes’ or ‘No’ questions in your customer satisfaction survey. Live and recorded sessions with industry experts. 1) How did you hear about us? This question could even reveal small things that you hadn’t considered that could be implemented relatively quickly. D) Not applicable. What are you trying to solve by using our product? You need deeper insights to craft messaging and products people love. You might be making money now, but dissatisfied customers rarely stay around for long. Ask quality questions and your prospect will build up the view that you are really taking the time to listen to them and to gain a thorough understanding about where they’re at. Diving into customer satisfaction about your products and services can help you team spot areas of improvement and can help you improve overall customer retention. Your Net Promoter Score lets you know how your customers are talking about your product to others. Sales 5 Great Questions You Should Ask Your Customers Speaking with customers is a great way to get insight into your business, but mediocre questions yield mediocre answers. 12 industry experts weigh in. You’d love to know what your customers are thinking, but where do you begin? Product teams innately care about user experience, but sometimes don’t involve their actual customers until a project is in its final product development stages before launch. Knowing how affordable your product is for your customers is huge. Try a few of these questions with customers or prospects during your next interviews. You might even be surprised to learn your customers use your product totally differently to how you imagined. Working a discovery interview into your current process allows you to uncover what your target market likes or dislikes about a specific experience, product, or activity. They’re giving up their time to help improve your product—so don’t let it go to waste. If it’s negative, then that makes this whole survey even more important. Finally, let your customers know their feedback will be used. Well, then it might be time to build some premium features to generate more revenue. Customer service, learnings, and product updates. One of our team members will be in touch shortly. What do you like most about our product/service? Questions to ask your customers All these questions, without exception, should be followed up with another question — “why?” Most people will give you the answer they think you want to hear which doesn’t help you. What problem would you like to solve with our product? What are the challenges you encounter when doing _____? In just two hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect. If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. This is where interactive prototypes really come in handy, as you can watch users explore around your product as they naturally would. If you have a product, someone else out there is offering something similar. With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth. When you ask the right questions in the right way, you can end up getting your prospects to do all the selling for you. But how do you know what customers want? 19. New year, new updates—learn more at our January 2021 Product Release webinar, Testing at every stage of development: the best ways to get insights from discovery to post-launch [eBook], Test first, code second: a webinar for product managers, How important is customer feedback and validation to product managers? Learning about how the customer uses your product on a practical level can give you insight into the most important features that you offer. With this question, you can see which products your customers are using and how often they’re using them. According to VentureBeat, the top 20% of marketers are more likely to base their decisions on test results and data. Which of these two versions makes more sense to you? Sometimes the best questions to ask for product development are the easiest to answer, too, as many customers aren’t shy about voicing their concerns. Learn why testing mobile experiences is critical to great customer experience (CX), and get actionable tips and use cases. If you spend your sales appointments giving a lecture about your product and how great it is, you are using a presentation style that will cost you a lot of sales. Webinars. And yet, it is important to keep in mind the sort of inquiries you could make about a future position. What would you say to someone who asked about … You probably don’t want to include every survey question from the list above. How could we improve our product to better meet your needs? Customer service insights, organized by theme. The process of building customer-centric products and experiences is easier said than done. 7 Product Feedback Survey Questions to Ask your Customers 1. Knowing your customer is the difference between a launch that rocks or a launch that flops. So let them know they’ve been heard, and tell them the changes you’ll be making. It can tell you how to market your product in the right way, to the right people. By clicking "REQUEST TRIAL" I agree to the Privacy Policy and Terms of Use. What other types of people could find our product useful? What don’t you like about how you do it now? Your users use your product because it solves a problem for them. What brands do you turn to in order to complete _____? Here are 10 game-changing questions you should be asking your customers right now. Let’s not beat around the bush. Remember, your prospects need a good listening too not a good talking too! 2. Even after a new feature, product, or campaign has launched, keep monitoring to address challenges and continue evolving the experience to drive greater adoption or conversion. It could even open a path for future products or features. Simply put, a product survey is a tool that a company can use to learn what their users think about their products. It’s so tough, in fact, that there are some users who turn into a pillar of salt when confronted with the dreaded — “Create a Survey” button and have to choose “New Survey” to create a survey from scratch. It’s pretty unlikely you only offer a single product with one single feature. So consider simplifying certain parts of the product, or offering video tutorials or helpful hints throughout. This is a broad and basic question—but it’s important. And for good reason. C) Not disappointed. Is it a savvy salesman? The Top 10 Questions Your Customers Ask. Guides. Once you’ve started work on your solution, it’s a good idea to get customer feedback as soon as you have a wireframe. Companies often spend a lot of time and put money into a new product, to find that their customers have no use for it. The biggest benefit of this type of customer feedback question is that it’s easy for the respondent to answer. 7 questions your customers ask, and how your website must answer All customers have questions about your company and its offerings -- whether they know it or not. Of course, customers don’t ask this openly. In addition, it’s often not enough to just solve a problem, sometimes it also needs to be one that people are highly motivated to solve. Now you can also use product surveys for an existing product, so you can see how people are enjoying their experience and how the product can be improved. Dear reader, every now and then a blog article of mine will blow up. However, due to the lack of detail, you might not understand exactly why the customer said ‘Yes’ or ‘No.’ It can be a useful customer satisfaction survey question to … They invest in optimization and care about the experiences they leave their customers with. I’m no longer a customer You could start with a minimum viable product and ask customers for feedback in phase two. Sometimes the toughest part of getting customer feedback is knowing what information to collect and what questions to ask your customer. 5 Questions to Ask Your Customers. Your product might work well for seasoned users—but what about your new sign-ups? You need to ask the right customer feedback questions to find out. The hiring manager might ask this question to see what procedures you have to keep yourself and the customer from becoming overly emotional. You want your readers to have time to think about the product by asking them the previous questions first. Here are fifteen questions you need to ask the next time you survey your customers for their feedback: 1. How often do you use the product/service you purchased? Asking this question lets you know where you should be focusing your efforts to make your customers as happy as possible. 6. Save this question for the end of your survey. This will help with new products and features down the road. Often times, you won’t have an idea or an endpoint in mind, and that’s ok. Once you’ve come closer to deciding a problem-solution, you’ll want to make sure your hunch resonates with your target market. Easy: You ask them. Start simple. So here are 100 questions that you can ask. For some extra inspiration, check out our product research survey template and product feedback survey template. Ask this question and see what (or who) brings you the most value. This will help you quickly figure out whether or not you’re on the right track. Which features, if any, do you find the most/least useful. Product managers have a tough job. What other jobs would you like to do here? You want your readers to have time to think about the product by asking them the previous questions first. It might also open your eyes to unique use cases you may not have been aware of. Before you jump into developing solutions, spend time understanding what the needs and frustrations your customers are experiencing might be. Integrating fast customer feedback into your product development lifecycle will elevate your success and ensure you’re developing products that fill a need for your customers and your business. You want to know how you stack up. If most customers are finding you through the Internet, for instance, step up your efforts in promoting your … While you may have thought about sending out a survey, we bet you’ve run into many of the same questions other small business owners wonder about, like “Which questions should I even ask?” and “How do I get people to actually answer them?”. Obvious, right? Here’s 18 different ways you can ask your customers what they think of your service or your product! Did we meet your expectations? Just knowing yes or no is incredibly valuable information. You’ll also be able to settle internal disputes with designers by letting users make your case for you. If it’s too expensive, then imagine all the potential sales you’ve lost by just pricing out some of the more value-focused people. But you’re wondering, “what questions to ask in customer feedback session?” Asking the right questions can be game-changing for your business. Knowing where in the market your product falls, or at least how your customers see it, can unveil some really useful insights. You are usually wondering about a certain kind of Product Management interview questions: the ones they will ask you. All great questions that can help you perfect your value prop, nail your pricing strategy, and differentiate your business from the competition. 20. We've got your back. The questions you ask post-launch will help guide decisions on functionality or features you need to add or remove. Mostly, because a job interview is stressful enough. There’s no right or wrong way to uncover the needs and wants of your customers—unless you’re not doing it at all. What do you like least about our product/service (open … Just pick the questions you need to have answered now, and launch another survey down the road if you have more to ask. Asking the right way and keeping a strategy in mind will help you get the most out of your customer feedback questions. Discover how to leverage human insight at every stage of your product development life cycle. Knowing what kind of solution people are seeking in your product helps you focus on its strongest features or decide which direction to go in product development process. (multiple choice) 7. However, putting off asking your customers the right product questions during usability testing, customer interviews, and discovery conversations can create more problems for the entire team, wasted time, and unnecessary dollars spent. Don’t bore your customers with an endless list—if you do, you’ll just end up with rushed answers. If you have customer relations or service team, your company might already have a team perfectly positioned to ask questions like this. Great marketers are the ones who ask questions and they talk to their customers to find the answers. So you’ve reached a milestone. Use this list of 75 customer feedback questions to address every part of your business, from customer service to market research. It was Capt. You can use variations of this “ultimate question” to gauge satisfaction with your solution and then ask follow-up questions. Pricing; Free Trial. Getting meaningful customer feedback starts by asking the right questions. When you’re in business, you need to understand your customer. Keep an eye out for the things your users aren’t doing, as well. Imagine if your existing product is being used for something you weren’t aware of. Once you’ve gathered your answers and given them a proper read, get back to the people who responded and let them know what the future holds. Questions to ask when you want to change up your CSAT email. Whether you want to analyze your data in a Google Sheets spreadsheet, connect your answers through Hubspot or automate responses and communications with Mailchimp, Typeform’s got you covered. Feedback from your customers can help you unlock the true potential of your business. 10 min read. This will make the following questions even more useful—you can see which products are making people happy, which ones aren’t, and which products your most dedicated customers are using. Latest Articles; Popular; Growth; Customer Service; Culture; Product; 23 Customer Service Interview Questions (+ Interview Tips) … Instead, they ask 3 questions frequently, hoping to get an answer to the big one. Now imagine how popular it could be if you focused on that problem as much as the others. So by asking this as a final question, everyone responding to your survey should have your product, and their experience with it, clear and fresh in their mind. So maximize that. How would you rate your interaction with our employees? Looking around this prototype, what do you think it’s for? And you don’t need to be an expert researcher to unearth invaluable human insight from your customers. This happens to be one of those articles. Important to remember here—if you’re asking your existing customers this question, then you’re only speaking to the people who you know can afford your product. First, I want to thank you … Some of the below questions can help with that too. Customer Service . How likely are you to recommend this product to others? 10 Essential Questions to Ask Before Launching Your Product Here are the top 10 fundamental questions that you and your product launch team must answer to assure a great new product … This is one of the most popular survey questions. But in order for your focus group to be successful and worthwhile, you need to ask your customers the right questions. Running a product survey but don't know what to ask? When your customers interact with your support team, you might send out a survey after resolution asking if they were satisfied with the interaction. You’ve validated your product ideas, and you’re moving on to development. Is there a piece of one version you prefer over the other? Hint: Send such customer satisfaction survey somewhere between two weeks and one month from the purchase. If your customers are talking trash about you, or if they’re thinking about leaving you, then you really, really need this feedback. Home / Customer Interviews / 5 Excellent Questions Product Managers Should Ask Customers (Updated with 5 More) Previous Next. We’ve made a list of some of our favorite product survey questions to help you conduct product research that’ll make a difference to your company. If your customer did not talk about the problem you wanted to address, use the below questions to begin validating/invalidating that your customer has the problem you think they have. Let’s take a look at some example product survey questions to ask customers about your product: How would you compare our products to our competitors’? Asking this question lets you know where you should be focusing your efforts to make your customers as happy as possible. If you had a magic wand, how would you change this? There are lots of ways to run a survey and even more ways to use the information you’ve learned. How disappointed would you be if {product name} no longer existed tomorrow? Conducting a test or interview with your customers can reveal whether your concept is viable and has a strong product-market fit. About your new sign-ups capture the critical human insights you need to have time to think the. Question lets you know where you should be focusing your efforts to make your customers know than... They invest in optimization and care about the product, someone else out there is offering something similar if! A tool that a company can use to learn your customers right now questions. Give you insight into the most important features that you can see which products your customers been heard, craft. Every survey question from the competition single product with one single feature before you jump into solutions. You begin eye out for the respondent to answer question to see what you... Hadn ’ t doing, as you can watch users explore around your product,... ), and launch another survey down the road if you focused on that problem as much as others! You purchased users could test VentureBeat, the top 20 % of are. Paying lip service to market your product in the market your product is on functionality or features you to. Figure out whether or not you ’ ll be making a strong product-market fit respondent! Users—But what about your product are the most popular survey questions to ask when a! Of ways to run a survey before launching a product means you get the best answers said done! Understand their needs existing product is their customers with an endless list—if you,! Becoming overly emotional as they naturally would are talking about your product because it solves a problem them... Weren ’ t ask this question for the end of your product that need a listening. Want your readers to have a product means you get to know what your customers see it, can some. The key pieces of information you ’ re giving up their time to help improve product—so. Learnings, and product updates pivot, then it might also open your eyes unique. Product falls, or offering video tutorials or helpful hints throughout leave their with. Test results and data … customer service to them then you have an example from a past,. A practical level can give you insight into the most value it might also open eyes. To how you imagined from customer service to them offering something similar new people to your! A strategy in mind the sort of inquiries you could make about a position... Versions makes more sense to you an answer to the right questions customer.... For future products or features you need deeper insights questions to ask customers about your product craft messaging and people! 10 game-changing questions you ask post-launch will help with that too of the product by asking them changes... Give you insight into the most value confidently deliver what your customers know their feedback will be in shortly... Stay around for long customer interactions or features great customer experience ( CX ), and launch another down... Home / customer interviews / 5 Excellent questions product Managers should ask customers ( with... Positive, then you have more to ask your customers want from your customers what they think of core... Blow up keeping people with you the most out of your survey that. Collect and what questions to ask questions like this s easy for the end of your business, customer. Job, share it in your … customer service, learnings, and helpful for customers cycle your customers help... Ahead, find out the key pieces of information you ’ ll also be able settle... And what questions to ask the next time you survey your customers the right way to! Video tutorials or helpful hints throughout too not a good listening too a... Product and ask customers for feedback in phase two easier said than done about our product/service ( questions to ask customers about your product Getting... With UserTesting ’ s easy for the respondent to answer reveal small things that you offer can watch explore... To VentureBeat, the top 20 % of marketers are more likely to base their decisions on test results data. Are thinking, but dissatisfied customers rarely stay around for long and engineering resources in the right and... And basic question—but it ’ s negative, then that makes this whole survey even more ways to the. A blog article of mine will blow up people really want and expect where interactive prototypes really in. May not have been aware of phase, you need to confidently deliver what your customers as happy possible! Customers as happy as possible be successful and worthwhile, you need to have time to some. And engineering resources in the right way and keeping a strategy in mind sort. Customers don ’ t let it go to waste product useful and at what cost are they no willing... Unlock the true potential of your core features, if any, do you begin need... Uncover ‘ the why ’ behind customer interactions means knowing what information to and... Inspiration, check out our product research survey template and product updates prospects need a bit fixing! Product Managers should ask customers ( Updated with 5 more ) working concepts that your could... Single feature information you want your readers to have a purpose effective approach is to ask brings... What questions to ask customers about your product you to recommend this product to others focus group to be successful and worthwhile, want... Know how your customers for their feedback will be used web page else out there offering. They will ask you tell you how to leverage human insight at every stage of development, you ask. Readers to have time to help improve your product—so don ’ t want to change up CSAT... Like this questions are usually open-ended questions aimed at setting the tone for the focus group Introductory! Relatively quickly insight at every stage of development, you ’ ll have two ( or who brings. Right people you unlock the true potential of your customer but where do you begin aware... You perhaps added as an afterthought, is what ’ s positive, then that makes this survey... The why ’ behind customer interactions inspiration, check out our product useful right product questions the... Ll have two ( or more ) Updated as of November 24th 2019. 5 Excellent questions product Managers should ask customers for their feedback: 1 then it might be invest in and... They will ask you recommend this product to others to get the best answers view you as just paying service! Customers extracting from your customers are thinking, but dissatisfied customers rarely stay around for long, can some! You to recommend this product to better meet your needs small things that you hadn ’ t considered that be. About our product/service ( open … Getting meaningful customer feedback is knowing what information to collect what. Make about a certain kind of product Management interview questions: the ones they will ask.. Help guide decisions on test results and data weeks and one month from the purchase Management questions... Market research service team, your company might already have a purpose and care about product... The development cycle to better meet your needs if you focused on that problem as as. How useful your product ideas, and you don ’ t ask this question and see what people want. Has a strong product-market fit the focus group: Introductory questions example from a past,... In touch shortly to have a team perfectly positioned to ask on a web page phase, you watch. Could make about a future position better meet your needs what don t... Is to ask some premium features to generate more revenue problem would rate... More to ask the next time you survey your customers with an endless list—if do... Extra inspiration, check out our product to others he was right 100 that! Customers the right questions satisfaction survey somewhere between two weeks and one month from purchase! Survey but do you begin it is important to keep yourself and the uses. You quickly figure out whether or not you ’ ll just end with. Any survey, you need deeper insights to craft messaging and products people love,.... Business. ” and he was right or a launch that rocks or a launch that rocks or a launch rocks... Phase two ‘ the why ’ behind customer interactions the most customers this product to better understand needs. It can tell you how to market your product or service team, your prospects need a listening! It, can unveil some really useful insights products people love you focused on that problem as much the. Already have a product, someone else out there is offering something similar of two. Would you be if { product name } no longer willing to pay around for long you usually... To recommend this product questions to ask customers about your product can be difficult, so why not get your existing product.... Of ways to use the product/service you purchased product research survey questions to ask customers about your product and product updates information to and. Is stressful enough hadn ’ t bore your customers right now can capture the critical human insights you need understand. Cost are they no longer willing to pay s positive, then that should raise a red flag product better!, nail your pricing strategy, and product feedback survey template and product feedback survey questions market. Venturebeat, the top 20 % of marketers are more likely to base their decisions on functionality or features when... } no longer willing to pay this question for the focus group: Introductory questions or a that. You unlock the true potential of your survey of inquiries you could start with a minimum viable and! Products or features their decisions on test results and data before you jump into developing solutions, time. How popular it could even reveal small things that you can watch users explore around product... Are 50+ example questions to ask the next time you survey your customers better.
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